Bites to Fight For
Alley Burger
Headquarters recognized an opportunity to do something unconventional and, inspired by the arcade game “Bad Dudes," roughed out a tough identity for an out-of-the-way, back-alley burger stand that late night rock crowds would rumble over.
Brand Identity
Collateral Design
Illustration
Gritty Street-Cred
Illustrations and lettering were done quickly with a fat, black marker to capture the feeling of discarded cardboard signs and graffiti found in alleys. The gritty visuals with a tongue-in-cheek twist garnered enough attention to make the launch a major success and kept the crowds coming.
Photography: Kristen Marie Parker
“Headquarters understands the power of a strong visual identity, and how innovative design is key to building buzz and brand awareness.”
—
Marcus Charles
Owner, Alley Burger