Burgers right up your alley.


When Seattle restauranteur, Marcus Charles, opened up a back alley food cart to attract late night rock-n-roll crowds with the munchies, he asked Headquarters for a unique visual identity to bring it to life.


Recognizing an opportunity to do something unconventional (and inspired by the 1988 arcade game “Bad Dudes”) we built the identity around the weapons you’d find in a late night alley fight.


The illustrations and lettering—done quickly with a fat, black marker—not only captured the feeling of discarded cardboard signs found in alleys, but gave a gritty street-cred to the cart.


“Headquarters understands the power of a strong visual identity, and how innovative design is key to building buzz & brand awareness.”

Marcus Charles
Owner, Alley Burger