Rock-n-roll will never die.


What do The Beastie Boys, Nirvana, and Yoko Ono have in common? They've all rocked the Croc, Seattle's most storied and beloved live music venue. When it shut down suddenly in 2007, the music scene was distraught. After being purchased, the new owner asked Headquarters to create a logo and identity system for the Seattle institution.


With the reopening came a remodel and a new back bar that served pizza and hosted small, underground performances. We made sure it was reptile-friendly. 


We also helped create a website that could handle their massive calendar and ticketing needs, as well as tell the story of their historical role in Seattle's music scene.


“Headquarters is highly talented with an keen sense of style. They took the time to really listen and worked with me until the end product rang true to my original vision.”

Marcus Charles
Owner, The Crocodile