Perfect Imperfections
Mama’s Cantina
Headquarters created a new identity for an established bar and restaurant that appeals to long-timers and new-timers alike. We embraced the divey imperfections and idiosyncrasies of the venue and celebrated the value and individuality they add. The wabi-sabi ethos built into the brand helped to successfully and respectfully reintroduce Mama’s to Seattle.
Brand Identity
Print Design
Illustration
Digging the Dive
Traditional Mexican wood-cuts inspired the new identity which also incorporates the kitschy and eclectic bits of the restaurant while avoiding cultural appropriation.
