From India to NYC on a shoestring.


When Danée Shows realized she couldn't get Indian filter coffee anywhere in New York city she started Ministry of Kaapi to import and sell her own. Headquarters helped her brand and launch her bootstrapped business.


The logo is a modern illustration of The Lion Capital of Ashoka. Packaging and print materials are simple and beautiful, designed to keep production efficient and costs minimal.


The Ministry of Kaapi lion becomes a stylish stand-alone emblem on swag so customers can wear the brand without wearing a logo. A straightforward, intuitive website makes the online experience as tasty as the kaapi.