A Brand New Original
Spud Fish & Chips
Headquarters refreshed the brand of a long-lived Seattle restaurant chain by embracing and enhancing its most iconic elements and developing a flexible toolkit able to adapt to growth and ensure continuity across all touch-points.
Brand Strategy
Brand Design
Packaging Design
Interior Design
Various location logos and signage
Fresh & Familiar
By embracing its most iconic elements we developed a fresh but familiar identity. The fish got friendlier, type took cues from original signage, color was restored and revitalized, and a classic diner-inspired pattern was added. Each element works alone or in combination. It’s a branding system with the flexibility to grow wherever it goes.
